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LEUS is entering a new chapter in performance textiles with the launch of our new towel factory in Ensenada, Mexico. All LEUS products—starting with our signature beach towels and ponchos—are now 100% Made in Mexico. This shift brings faster production, higher quality, and eliminates the unpredictable tariff and shipping issues tied to Asian manufacturing.
By moving production to Baja, we can now create premium surf towels made in Mexico, drastically cut delivery times, and oversee every stage of manufacturing. Our Ensenada facility gives us full control over fabric selection, printing, cutting, sewing, and final QC—ensuring every towel meets the performance standards LEUS is known for.
If you’re searching for high-quality beach towels made in Mexico or premium ponchos manufactured locally, LEUS now produces them right across the border from San Diego.
Our new Mexico production model is built around on-demand towel manufacturing. That means:
Your towel or poncho is made fresh the moment you order
No overproduction or waste
No long overseas transit times
Faster product drops and restocks
More flexibility for limited editions and artist collaborations
Consumers looking for fast-shipping towels, custom beach towels, or sustainable on-demand towel brands will now find LEUS leading the way.
Our first Made-in-Mexico products include:
LEUS Beach Towels – sand-resistant, fast-dry, premium microfiber
LEUS Ponchos – ultra-absorbent, easy-change, surf-ready
Both categories now benefit from faster production cycles and improved supply consistency.
As we scale up our Mexico manufacturing, more LEUS products will return to full availability, including:
Golf towels
BBQ towels
Fishing & adventure towels
Gym & yoga towels
New LEUS collabs and capsule collections
If you’re researching Mexico towel manufacturers, Baja textile production, or the best surf towel brands, LEUS is now positioned as one of the fastest and most flexible producers in North America.
With its strong manufacturing base and proximity to the U.S. market, Ensenada allows us to offer shorter lead times, better pricing stability, and North American quality control. It's the ideal location for building innovative, sustainable, Mexico-made products.
Our move to Mexico opens the door to faster innovations, sustainable production, and consistent quality across every product we create. When you buy a LEUS towel today, you’re getting a locally made, on-demand, premium product built in Baja.
